Behind the Scenes

Rows of purple Elly and Grace mailers packed and lined up on the packing table in our Missouri warehouse.
Est. 2016 · Made in Missouri

Behind the Scenes

Ten years ago this started in a basement with one heat press and a lot of prayer. Today our team designs, prints, stitches, and ships from Missouri — and it all still comes from the same place.

Our mission is to make the softest, highest-quality goods we know how — apparel, craft kits, and gifts designed to uplift, inspire, and point others to Jesus.

We believe the gospel changes lives. We also believe the chances to share it almost never show up on a stage — they show up in the pickup line, the waiting room, the grocery aisle, the seat next to you on a flight.

A shirt somebody reads across a parking lot. An embroidery hoop a friend asks about. A verse on the tumbler sitting on your desk. Every design we make is meant to open that door and hand you the words.

That is the whole reason this company exists. It hasn't changed since day one, and it isn't going to.

Brenna, founder and designer of Elly and Grace, smiling in one of her own designs.

Brenna, founder and designer — still drawing every design herself.

Meet the founder

She started this in her basement.

In 2016, Brenna came home from a Christian conference with an idea she couldn't shake — and a season of infertility she desperately wanted something to take her mind off of. She bought supplies, cleared a corner of the basement, and started printing shirts.

She never could have imagined what God would build out of it. A decade later, Elly and Grace has moved through several warehouses, hired a team she genuinely loves, and shipped hundreds of thousands of orders across the United States and around the world. In 2020, God blessed Brenna and her husband with a daughter.

What started as a single rack of t-shirts is now apparel, embroidery kits, diamond art, drinkware, candles, journaling Bibles, blankets, and children's books. And Brenna still designs all of it — every hand-lettered word, every wildflower, every stitch guide starts at her desk.

There's something here for everyone — whether you need some encouragement, you're going through a rough patch, or you're looking for a gift that actually means something. Brenna, founder & designer
  • 2016Brenna starts Elly and Grace in her basement after a Christian conference.
  • 2020Out of the basement and into a warehouse, with a real team behind the orders.
  • 2023The first embroidery kits ship — and the craft side of the company takes off.
  • 2026Ten years in: apparel, craft kits, drinkware, books, and a men's line.

What we make now

We're not just a t‑shirt company anymore.

The shirts are still here, softer than ever. But over the last few years Brenna's designs have moved off the shirt and onto the coffee table, the craft basket, the tumbler, and the bookshelf.

A woman laughing outdoors in a heather grey Consider the Birds of the Air tee.
Where it started

Christian Apparel

Tees, v‑necks, tanks, hoodies, sweatshirts, raglans and curvy fits — infant through 4XL, in dozens of colors.

Men's performance polos from The Anchored collection.
New

The Anchored

Our men's line. Performance polos with UPF 50, moisture‑wicking, four‑way stretch. Named for Hebrews 6:19.

Finished Elly and Grace embroidery hoops: Seek First the Kingdom of God, Be Still, and It Is Well With My Soul.
New

Embroidery Kits

Everything you need in the box (except scissors), plus free step‑by‑step video tutorials. Made for total beginners.

Be Still diamond art kit, a framed sparkling faith design.
New

Diamond Art

Faith‑based designs with a quality frame included — and the tweezers most other kits leave out.

It Is Well 40oz stainless steel insulated tumbler.
Everyday

Drinkware

Glass tumblers and 40oz insulated steel, printed with Scripture and our Women of the Bible designs.

A HOPE glass soy candle with a hand-lettered label.
Home

Candles & Blankets

Glass soy candles — Hope, Peace, Joy, Grace, Strength — and woven and fleece blankets for the couch you actually use.

An NLT notetaking Bible with a soft cover and wide margins.
Quiet time

Bibles & Journals

Journaling, notetaking and study Bibles with margins worth writing in, plus prayer journals and notebooks.

Hope and the Grumbles book paired with a soft linen doll.
New

Books & Dolls

Story books and linen doll sets that teach little ones about forgiveness, grumbling, and the fruit of the Spirit.

Stacks of folded Elly and Grace tees in grey, navy, mauve and cream, ready to be packed.

Our promise to you

Printed, packed and shipped by our team in Missouri.

  • 01Safe, secure checkout with order and shipping confirmation emails, every time.
  • 02Real people on customer service. Phone or email, answered within 48 business hours.
  • 03Size inclusivity — infant through 4XL, in dozens of colors and styles.
  • 04Designs you won't find anywhere else, because Brenna draws every one of them.
  • 05Made to last. Soft out of the box and still soft a hundred washes later.
  • 06Made to be shared. Every single thing we sell is designed to help you point someone to Jesus.

Out in the world

These are the people we make it for.

Real customers in real designs — at the pumpkin patch, on the school run, in the waiting room. Every one of these shirts is a conversation waiting to happen.

What our customers say

Nearly 34,000 reviews later.

Our customers don't just order once. They come back for the next design, the next kit, and the ones after that — and then they tell us about it.

33,900+Verified customer reviews
4.8Average rating out of 5
91%Five‑star reviews
10 yrsDesigning and shipping since 2016

★★★★★

Phenomenal kits

This was our first purchase from Elly and Grace, and also our first time trying embroidery. The kit included everything we needed to get started. My 12‑year‑old daughter and I worked on this during our RV trip over Christmas, and it was such a fun activity to do together.

Vita · Denver, COCast All Your Cares Embroidery Kit

★★★★★

Best summer craft

Elly and Grace's diamond art kits are the best! This is the third one I've done and I will definitely do more. The kit comes with everything you could need. The tweezers come in handy and haven't been included in other diamond art kits I've done elsewhere.

Lauren H. · Los Angeles, CAGod Bless America Diamond Art Kit

★★★★★

Beautiful!

As someone who is a fan of Stanleys, I would choose this cup over my Stanley any day! It is incredibly beautiful, keeps my beverage cold, and best of all is a daily encouragement and reminder in my faith.

Kea · San Antonio, TXIt Is Well 40oz Insulated Tumbler

★★★★★

Soft like buttuh

This fleece hoodie is one of the softest pieces of clothing I have ever worn. The hood is lightweight and has yet to give me the issue of feeling choked. Cozy, soft and pretty.

Erica T. · Tipp City, OHLove Is Patient Premium Fleece Hoodie

★★★★★

My first embroidery!

I loved getting to learn so many stitches for one design. The PDF and the YouTube videos were perfect and for my first time, I'm happy with how mine turned out. It got me excited to have a new hobby and I want to make many more!

Mackenna D. · Jersey City, NJLandscape Give Thanks Embroidery Kit

★★★★★

It's that kind of gift

I received this as a gift from my sister. She said, I thought of you when I saw this. I gasped when I opened the package. It is such a special tumbler. I will enjoy drinking my iced coffee with these women of the Bible. I love it so much!

Sherrie S. · Duluth, MNSet of 4 Glass Tumbler Bundle

The Elly and Grace VIP group

Come sit at the table with us.

Tired of the negativity on social media? Our VIP Facebook group is the other kind of corner — giveaways, silly games, first looks at designs nobody else has seen yet, and honest conversation about how to actually share the gospel with the people around you.

It's the part of this job Brenna looks forward to most.

Join the VIP Group
Hands holding finished Elly and Grace embroidery hoops, surrounded by skeins of floss.

Let your light shine before others, that they may see your good deeds and glorify your Father in heaven.Matthew 5:16

Thank you for being part of the last ten years. We can't wait to show you what's next.